Leominster
Conservative hold

An unlikely Labour seat at present technically, as Peter Temple-Morris, elected as a Tory, defected to the governing party; he is not standing here again, but even if he did, it would make little difference: Leominster, which comprises the northern half of Herefordshire, with its livestock farming including the renowned eponymous breed of cattle, looks fine for the Conservatives' new candidate, Bill Wiggin, who has a solid pedigree - he is the son of the former Weston super Mare member, Jerry Wiggin.

In the steps of floor-crossing Peter Temple-Morris comes another - and maybe this time more loyal - son of a Tory MP, Bill Wiggin, son of Sir Jerry Wiggin (MP for Weston-Super-Mare (1969-1997). Born 1966, and one of the few Old Etonians chosen as new candidates in safe Conservative seats, his educational trajectory after Eton was deviantly to read economics at Bangor rather than Range-Rover crashing at Cirencester. But thereafter he resumed a more conventional path as successively a coffee buyer, a bullion trader, and a merchant banker. Currently with Commerzbank, he is responsible there for foreign exchange option hedging strategy. His assured election - with that of Boris Johnson (Henley), David Cameron (Witney) and Hugo Swire (East Devon) - will help sustain his party’s dwindling rump of Old Etonians.

Area Percent GB Percent Index GB=100   Thriving Wealthy Achievers, Suburban Areas 26.58% 14.99% 177.30 Affluent Greys, Rural Communities 24.44% 2.13% 1,149.38 Prosperous Pensioners, Retirement Areas 5.24% 2.49% 210.67 Expanding Affluent Executives, Family Areas 1.27% 4.43% 28.80 Well-Off Workers, Family Areas 3.17% 7.27% 43.63 Rising Affluent Urbanites, Town & City Areas 0.05% 2.56% 1.88 Prosperous Professionals, Metropolitan Areas 0.00% 2.04% 0.00 Better-Off Executives, Inner City Areas 0.24% 3.94% 6.15 Settling Comfortable Middle Agers, Mature Home Owning Areas 16.67% 13.04% 127.82 Skilled Workers, Home Owning Areas 6.06% 12.70% 47.71 Aspiring New Home Owners, Mature Communities 7.86% 8.14% 96.56 White Collar Workers, Better-Off Multi Ethnic Areas 1.06% 4.02% 26.37 Striving Older People, Less Prosperous Areas 3.24% 3.19% 101.83 Council Estate Residents, Better-Off Homes 3.77% 11.31% 33.34 Council Estate Residents, High Unemployment 0.33% 3.06% 10.81 Council Estate Residents, Greatest Hardship 0.00% 2.52% 0.00 People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00 Unclassified Unclassified 0.00% 0.06% 7.37

Area Percent GB Percent Index GB=100   £0-5K 9.26% 9.41% 98.42 £5-10K 16.59% 16.63% 99.71 £10-15K 16.83% 16.58% 101.50 £15-20K 13.87% 13.58% 102.07 £20-25K 10.57% 10.39% 101.74 £25-30K 7.84% 7.77% 100.91 £30-35K 5.78% 5.79% 99.86 £35-40K 4.28% 4.33% 98.77 £40-45K 3.19% 3.27% 97.73 £45-50K 2.40% 2.48% 96.77 £50-55K 1.83% 1.90% 95.91 £55-60K 1.40% 1.47% 95.16 £60-65K 1.09% 1.15% 94.52 £65-70K 0.85% 0.91% 93.98 £70-75K 0.67% 0.72% 93.53 £75-80K 0.54% 0.57% 93.17 £80-85K 0.43% 0.46% 92.87 £85-90K 0.35% 0.37% 92.64 £90-95K 0.28% 0.31% 92.48 £95-100K 0.23% 0.25% 92.36 £100K + 1.25% 1.34% 93.21